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Smartphone shipments to the Chinese market amounted to 61.3 million units in the third quarter of 2023, showing a 2.4% decline sequentially but a 5% increase compared to the same period a year earlier.
Abstract
Due to the absence of major promotional campaigns in the third quarter, and some vendors, aiming to clear excess inventory from the previous quarter, adopted a conservative approach in shipping to control the rise in channel inventory, smartphone shipments to China went down slightly from a quarter ago, but up 5% on year in the third quarter of 2023.
However, there are signs indicating demand recovery in the Chinese market from the end of the third quarter, coupled with the promotional effects from the Single's Day shopping festival, China's smartphone shipments will likely experience double-digit growth in the fourth quarter.
In the third quarter of 2023, the top five smartphone vendors in the Chinese market were Oppo, Honor, Vivo, Huawei and Xiaomi. Compared with the previous quarter, the second and third places were interchanged, with Huawei taking the fourth place and Apple falling out of the top five ranking. The combined market share of the top five brands in the quarter was 85.1%.
Table of contents
Table 1: Key factors affecting 2H23 smartphone shipments in China: Supply
Table 2: Key factors affecting 2H23 smartphone shipments in China: Demand
Chart 1: China smartphone market shipments, 3Q22-4Q23 (m units)
Chart 2: China smartphone market shipments ? international and local brands, 3Q22-4Q23 (m units)
Chart 3: China smartphone market share ? international and local brands, 3Q22-4Q23 (m units)
Chart 4: China smartphone market shipments, by China-based players, 3Q22-4Q23 (m units)
Chart 5: China smartphone market shipment share, by China-based players, 3Q22-4Q23
Chart 6: China smartphone market shipment growth by quarter by China-based players, 3Q22-4Q23
Chart 7: International brand smartphone shipments in China market, 3Q22-4Q23 (m units)
Chart 8: China smartphone market shipments by international brands, 3Q22-4Q23 (m units)
Chart 9: China smartphone market shipment share by international brands, 3Q22-4Q23
Chart 10: China smartphone market quarterly shipment growth by international brands, 3Q22-4Q23
Chart 11: China smartphone market shipments by all vendors, 3Q22-4Q23 (m units)
Chart 12: China smartphone market shipment share by all vendors, 3Q22-4Q23
Chart 13: China telecom carriers' overall subscribers, Apr-Sep 2023 (m users)
Chart 14: China telecom carriers' increased subscriber, Apr-Sep 2023 (m users)
Chart 15: China telecom carriers' 5G subscribers, Apr-Sep 2023 (m users)
Chart 16: China telecom carriers' increased 4G and 5G subscribers, Apr-Sep 2023 (m users)
Chart 17: China smartphone market shipments, 2019-2023 (m units)
Price: NT$15,000 (approx. US$500)
